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| Google Tag Manager |
Quick Start Implementation Guide.
Create a Google Tag Manager Account and a Container:
Go to google.com/tagmanager and click the “Sign Up” link then follow the steps to generate
your container snippet. We recommend one account per site-owner (or company), and one
container per domain. If needed, you can set up multiple Google Tag Manager accounts
from a single Google account.
Map your site:
Mapping your site ensures that you’ll have the right tags in the right places—so you collect
higher quality data. Think about what events (or user activities) you want to measure, what data
you want to collect, and which vendors you want to use to track that data. Also note where your
current tags are implemented, but remember that this is a great opportunity to start fresh.
You may wish to track details in a spreadsheet.
Install the Google Tag Manager container snippet:
Copy and paste the container snippet from the setup fow, and install it site-wide on the property
that you want to manage. We recommend installing the snippet immediately after the opening
<body> tag. You can place it anywhere below <head>, but do not place the tag in <head>.
Add data layer APIs to track events and data across multiple tags:
To maximize your data collection capabilities, use a data layer and add our APIs to event
handlers and pages, allowing you to reference variables, transaction information, page
categories, and other important signals. If you include page level data in the data layer, declare
the data layer object above the container snippet. If you want to update data or events on user
interactions, use the data Layer. push API. This is especially recommended for use in dynamic
applications to identify virtual page views. For more details, visit http://goo.gl/3Q6wn.
Configure your container by adding Tags, Rules, and Macros:
Refer to your map, then sign in at google.com/tagmanager and add new Tags (based on the
tag vendors you defend), create New Rules (the events you want to track), and New Macros
(the data you wish to collect, e.g. price).
Test your initial confguration:
Create a Version of your current container, and test it out on your live site by using Preview
or Debug mode. Navigate around your site and see if the rules and tags are acting the way
you expect
Migrate by removing hard-coded tags:
You’re almost ready to manage tags with Google Tag Manager, so remove the hard-coded tags
from your site. Stage these changes in a pre-production / QA environment.
Push your changes Live!
Push your new site live without the hard-coded tags. At the same time, press the Publish button
for your container. Changes will roll out immediately!
